A secondary brand created for Crafts & Drafts to support the launch of Craftini, a line of take-home craft kits designed to extend the in-bar experience beyond the space.

Developed a new brand identity including logo and visual direction. Designed product labels for the kits and began developing design concepts for the kits themselves to ensure a cohesive and engaging product experience.

Established a distinct yet connected brand extension that allows the business to expand its offerings, creating a cohesive bridge between in-person experiences and take-home products.