A custom journal business concept centered around personalization and creativity, with a focus on building a cohesive and visually engaging brand identity.

Designed the full brand identity including logo, color palette, and typography. Applied branding across product photography to create a consistent and recognizable visual presence.

Developed a strong and cohesive brand concept that effectively communicated the customizable nature of the product while maintaining a polished and unified aesthetic.

Turning a concept into a cohesive brand system.

Tools: Canva, Procreate, Adobe Photoshop, Adobe Illustrator

Time: 2022-2023

Photographer: Zac Strum

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