A full rebrand of my Etsy shop, Digital Redesign, aimed at creating a more cohesive, recognizable, and elevated brand presence across all customer touchpoints.

Developed a complete brand identity including logo, color palette, and typography. Redesigned product imagery and directed a photoshoot to align visuals with the updated brand. Ensured consistency across all digital storefront elements and product listings.

Created a cohesive and visually strong brand system that elevated the overall look and feel of the shop, improving brand recognition and creating a more professional and engaging customer experience.

Reimagining a brand from the ground up.

Tools: Canva, Procreate, Adobe Photoshop, Adobe Illustrator

Time: 2025

Photography: Iyana Jones-Reese

Next
Next

Craftini