Social media and content development for Functional Marketplace, focused on showcasing multiple brands within a curated product marketplace.

Built the account from the ground up and managed content strategy for just under a year. Collaborated with a studio photographer to plan and execute product photography, and developed creative direction for how multiple brands were represented cohesively on social media.

Helped establish a clear and consistent visual identity for the marketplace, increasing brand cohesion and improving product storytelling across multiple brands within the platform.