A video content campaign created to support and launch the Erin Matson ONE initiative across social platforms, focused on building awareness and engagement through video storytelling.

Was the main editor on the lead launch video along with assisting in producting, filming, and editing for both videos. Collaborated with the team to capture Erin’s brand identity and translate it into engaging, social-first content optimized for reach and engagement.

The campaign generated 55,000+ views and 12,000+ engagements within two weeks, with the lead video serving as the kickoff piece that drove initial momentum and visibility.