Marvel’s Best Advertised Series: Ant-Man

In recent years Marvel has started receiving criticism for their movie posters all becoming too copy and paste and following a clear template: one character’s head floating in the middle (either the main hero or villain) and all of the other characters in various sizes surrounding them. It feels a little like all these posters are intended to do is show off who is in the movie rather than the content themselves. They don’t feel very creative, and they don’t feel like they have anything to do with the specific movie they’re advertising.

But the poster for the third Ant-Man movie, Ant-Man and the Wasp: Quantumania, was just released and it continues the trend of the Ant-Man movies doing advertising differently in a way that really resonates with the audience. In this case going simple is better, here is a look at some of the posters that were used to advertise the first Ant-Man movie:

And here are the posters for Ant-Man and the Wasp and Ant-Man and the Wasp: Quantumania:

I love how this shows more about the character of Ant-Man than just showing Paul Rudd’s face blown up, but also leaves plenty up to the imagination as to what the movie will be about. All you know from looking at these posters is that Ant-Man can make himself very small, which makes sense given the name.

Fans are gushing over the poster for Quantumania because it does a good job of connecting the themes of the first two posters while also showing the importance of the villain in the movie, Kang the Conquerer. Kang is a villain who has been hyped up since the release of the show Loki, and is probably the next big bad that the MCU will have following Thanos. While we don’t know what exactly is going to happen with him in this movie, I can’t imagine it will be the last time we see him considering that in 2025 we will get the next Avengers movie, Avengers: The Kang Dynasty.

Introducing him in the poster like this as a larger than life figure who looks pretty unbothered by the tiny Ant-Man and Wasp sitting on his finger does a great job at portraying how much trouble they are in dealing with him without actually going into any plot of the actual movie. The trailer has since been released too, and it has me really excited to see it in theaters next year.

I also wanted to give an honorable mention to this promo for the first Ant-Man movie because it is nothing like other Marvel promo, but I think it is absolutely perfect for this series and is so memorable that I had to bring it up in this blog.

What do you think of these posters? Has the MCU taken on more than it can handle this year? Let me know what you think, and go see Ant-Man and the Wasp: Quantumania in theaters next February!

Leave a Reply

Your email address will not be published. Required fields are marked *